Who is rossana orlandi
It was in the early years of the new millennium that, while looking for a place in Milan for her children, she came across the site that she would transform, through love and passion, into the Gallery that the international press would name one of the eight most important in the world. She began with small pieces that were presented as an aesthetic dialogue where objects communicate with each other outside of place and time. The curious intelligence that has always been her compass led Rossana to travel around the world to what we now call Design Weeks.
She was particularly fascinated by the Dutch school, and it was here that she discovered the names which would later make her one of the most significant figures in Design. Marteen Baas, Formafantasma, Nacho Carbonell, Piet Hein Eek: these are just a few of the artists who, from their first shows in the basement of her Gallery now an iconic lucky charm among the design community , are now guests of private museum collections. Number 14, via Matteo Bandello is one of the best-known addresses among design addicts and those who come from all five continents to Milan, where the various Design Weeks are among the most important dates of the year.
Ro literally works magic in this place. The Design world is on full display at the Ro Gallery, which both launches and solidifies designers and artists. It is here that Rossana Orlandi turns Contemporary Design into Collectible Design, likening it to the rare and vintage selections made famous by international auctions in the field.
A historic destination that has been the reference point for an international audience enamoured by the magic of the Costa Smeralda, the three floors of the gallery host objects and design works personally selected by Rossana Orlandi from her Milan gallery.
A convivial space in which the personalities of Rossana Orlandi, and Stefania Moroni, Alessandro Negrini and Fabio Pisani, owners of Il Luogo di Aimo e Nadia express themselves in a complementary way, each one in its own sphere, to give life, together, to a bistro which combines the charm of interior design, created in collaboration with Etro, with the pleasures of taste and conviviality, fundamental elements of the gastronomic proposal and service.
The way she collects her designers is very unusual. She can go from severely minimal to rather grotesque. A sort of magic seemed to coalesce around Orlandi, as well as around the artists and designers she was showing, and it still does today.
She now operates two gallery spaces—a summer-season outpost in the resort town of Porto Cervo, Sardinia, opened in —and represents an impressive array of more than 50 designers and firms from around the world. The gallery also continues to own the restaurant Marta, located adjacent to its Milan space, which Orlandi says will get a refresh soon, to open with a new chef, concept, name, and interior this fall. According to Orlandi, the distinctiveness of the gallery is that its commercial aspect really just functions to keep the place alive and humming, and comes in a distant second to its higher purpose: design education.
I cannot say any other word than emotion. The Swedish brand enhanced their much-loved Tolv buds with active noise cancellation technology, The courtyard. A sketch of Orlandi by Patricia Urquiola. Left to right Stool by Piet Hien Eek. The gallery is like a home for design. Everyone comes here. We all work together like a family. The first time I met him was fourteen years ago and I knew then that I loved his work.
Do you feel like a mother to the young designers? What is the most important thing for you to consider when you first work with a new, young artist? When I find a new designer I like going to see what they do in their studios.
You can see that sometimes they are a good designer but they cannot deliver so you have to forget about it. You are strict but nurturing, just like a mother! You have to be strict. I am super serious about my work. If I say I will deliver on a certain day, I want to do that.
So you rely on your instincts plus a bit of investigative work? For example, a few years ago I was passing by a room in my gallery and saw a handsome guy. Who are you? And, by the time you reach the first gate, it is clear that this venue is something altogether exceptional.
Rossana Orlandi, a petite Italian with pulled-back gray hair and red nails, is known for her keen eye. Not only does she spot great designers before anyone else, she also creates a gallery that is eternally theatrical, with great turnover: Pieces swoop in and out of her space in a breathless cycle. Thus, each visit to Spazio Rossana Orlandi is guaranteed to be different from the last.
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